WORK

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Healthier Eating Habits

DESIGN THINKING CHALLENGE:
How might we inspire healthier eating habits for families?

PROJECT OVERVIEW:
As someone with a family who identifies as an active and healthy person, this project is close to me. For the past several years I have taken a growing interest in researching and testing different kinds of food and eating habits. Knowing that the term “healthy” means something different to everyone made me especially curious to see what insights I might uncover.

For this project I implemented design thinking methodology to dig into the challenge question. This included observing people, objects, environments, and interactions both in the world and online. I also created a set of open ended questions that were used in a user interview. Finally, new perspective was gained through an empathy exercise in which I ate gluten free for a week. I documented discoveries, distilled research findings, and crafted insight statements. These insights are not solutions, rather potential threads for further exploration.

ROLE:
Solo project

TOOLS:
Pen and paper, post-it notes, camera, audio recorder, laptop, Omnigraffle, Photoshop

Public Transportation

DESIGN THINKING CHALLENGE:
How might we improve the commuting experience for people on public transportation?

PROJECT OVERVIEW:
Living in Los Angeles, I find it impossible to ignore the need for improved transportation. As an avid traveller I have used public transportation, especially trains, in cities all over the world. I appreciate trains as more than just a point A to point B transaction. They can serve as a unique way to connect with a city and observe its people. I come into this challenge hoping to inspire others to do the same.

For this project, I implement design thinking methodology to dig into the challenge. I document discoveries as I go through steps of ideation, prototyping, and iteration. Along the way I create questions based on the lenses of desirability, feasibility, and viability to be considered for further exploration. 

Working through this project had me thinking a lot about about the transformation of physical space. This was a rewarding process as it combines several of my favorite things: artists such as Andrea Zittel, Andy Goldsworthy, and Jenny Holzer. Tiny homes, permaculture principles, #vanlife, and minimalism.

I am drawn to the idea of blending changes to physical environment and implementation of new technology to improve an experience. This is something I hope to have more opportunities to explore in the future.

ROLE:
Solo project 

TOOLS:
Pen and paper, post-it notes, camera, audio recorder, laptop, cardboard, tinfoil, tape, Omnigraffle, Photoshop

Software as a Service

SaaS Project

CHALLENGE:
A business to business software as a service company (B2B SaaS) in the healthcare industry needs their existing product analyzed and updated.

SOLUTION:
I conducted user interviews and met with client product managers to help reveal insights around redesigning the software for greatest impact. My favorite part about this project was taking a step back and figuring out if and how the individual modules overlapped. If I discovered a commonality, the next step was to see how they could be connected in a way that made sense and served a purpose. As this was a complex system, my appreciation of information architecture was particularly useful.

An iterative design approach, including regular design reviews and user testing, resulted in detailed annotated wireframes and a style guide. Upon client approval of the wireframes, collaboration with visual designers and developers helped to build a consistent and cohesive user experience.

SKILLS:
User interviews, stakeholder and project team collaboration, sketching, wireframes, design reviews, design presentation

ROLE:
Served with one other UX Designer on a project team

TOOLS:
Pen and paper, whiteboards, Omnigraffle, Photoshop, Quicktime, Join.Me, Slack, Google Docs

Contact me to further discuss this SaaS project

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Agency Website

CHALLENGE:
A growing design and development agency needs a web presence and business model to align with their desire to create community and provide design for nonprofits in need.

SOLUTION:
Interviewing the founders uncovered their passion to create positive social impact. As a result, a business model was developed in which 1% of agency profits are used to fund select non-profit projects.

One of the most rewarding parts of this design work was connecting with and interviewing decision makers at other design agencies. The perspective they shared laid the groundwork for the direction of this project.

Based on research, testing, and usability heuristics, a clickable prototype was created and presented to stakeholders.

SKILLS:
Comparative analysis, interviews, persona creation, task analysis, card sort/user flow, storyboard, sketching, sitemap, wireframes, business model, usability testing, high fidelity clickable prototype, presentation of minimum viable product (MVP)

TIMEFRAME:
Two weeks from challenge to presentation

ROLE:
Collaborative team member with two other UX/UI designers

TOOLS:
Pen and paper, voice recorder, Quicktime, whiteboards, Balsamiq, Illustrator, Photoshop, InVision

e-commerce

CHALLENGE:
True Spirit is a new internet retailer for K-12 school administrators and parents who want a modern school uniform. The retailer needs a way to reach the administrators and parents to sell their uniforms.

SOLUTION:
I enjoyed thinking about the user flow for this project. This includes how customers arrive on the website, to clothing selection, and finally the checkout process. An interesting consideration was how to specialize the site per individual school and per grade to create clarity around identifying and purchasing required uniform items.

Through researching competitors and interviewing parents, a persona and user journey were developed to provide direction. Ease of use was paramount in designing the website, as well as taking into account families with multiple children across multiple schools or grades.

SKILLS:
Comparative analysis, user interviews, persona creation, card sorting, task analysis, user flow, sitemap, sketches, wireframes, sketches and flows, wireframes, usability testing, clickable prototype, presentation of minimum viable product (MVP)

TIMEFRAME:
Two weeks from challenge to presentation

ROLE:
Solo UX researcher and designer

TOOLS:
Pen and paper, voice recorder, whiteboard, Balsamiq, Omnigraffle, Photoshop, InVision, Quicktime

Mobile App

CHALLENGE:
Professionals need to network with their peers in order to stay current, get jobs, and advance in their careers. LinkedIn wants to increase user engagement by making their mobile app a one-stop destination for contact management and networking.

SOLUTION:
Capabilities were added to the LinkedIn mobile app that leverage device geolocation and facilitate the exchange of contact information. The user can then make a quick note regarding the interaction and be reminded to follow up with the new connection. The idea shows what an electronic business card might look like and how it could function.

Brainstorming for this project was easy and exciting. However, avoiding feature creep was an unforeseen challenge. The team needed to continually remind one another to keep it simple in order to avoid bloat.

Using the phone’s existing capabilities as well as the member information contained in LinkedIn was a victory. It helped to create a familiar and organic experience with a low barrier to entry for the proposed idea.

SKILLS:
Comparative analysis, behavioral analysis, user interviews, persona creation, card sort, sketches and flows, wireframes, usability testing, high fidelity clickable prototype, presentation of minimum viable product (MVP)

TIMEFRAME:
Two weeks from case study to presentation

ROLE:
Collaborative team member with two other UX designers

TOOLS:
Pen and paper, voice recorder, whiteboard, Balsamiq, Illustrator, Photoshop, InVision, Quicktime